The Tale of Tetley
BRAND DESIGN, ILLUSTRATION, ANIMATION
CLIENT + TEAM
Tata Consumer Products
Bhavna Bhuta (Edelman, Copywriter)
Danielle Fernandez (Edelman, Content)
A series of animations that trace the history of Tetley and look at milestones in the journey of Tetley as a brand. From its humble growth on horseback as the Tetley brothers made their journey to London, its innovative factory practices, the round-tea bag and dripless draw-string innovation, to the making of the Tetley Tea Folk who continue to serve as mascots of the brand.
As a brand, Tetley truly is a British icon, and to commemorate its 180 year history, Tata Consumer Products (formerly Tata Global Beverages) commissioned these animations to be shared over 21 days in their Twitter feed.
Social Media
BRAND DESIGN, ILLUSTRATION, ANIMATION
CLIENT + TEAM
Tata Consumer Products
Bhavna Bhuta (Copywriter)
Danielle Fernandez (Client Rep + Content)
As the world's 2nd largest manufacturer of tea, Tata Consumer Products (formerly Tata Global Beverages) is a leading multinational conglormerate.
Amplifying brand recognition for milestones such as Himalayan water diversification, strategic alliances with global brands such as Starbucks, or acquisitions such as Tetley Tea, entailed content plans that drove digital engagement through quizzes, brand knowledge trivia, and UGC. This culminated in an organic, non-sponsored, growth from from 400 followers to 3900.
Visual direction was thus characterised by photo-realism, and a desire to bring the story into the personal space, a desk, a kitchen, a home. TGB as a brand is not experienced until its products are served, tasted, and quietly ritualised.