In a digital economy, data is firmly entrenched as the new oil. Accumulating it en masse enables businesses to sharpen their strategies to secure their market shares; the potential for misuse is even higher should these businesses be given government contracts.

This iteration imagines data as a massive oil rig operation, and is further coded through the 16 digit number in some of the rigs, with the last 4 being hidden (a feature of how the Aadhaar system typically works).